Monday, July 16, 2012

Introducing my new site!

A while ago I wrote a blog post about how perfume gets such a stepmotherly treatment up here in Scandinavia (for the whole post, read here). I had several ideas about the reasons for that, including our tradition of protestantism, social democracy, white and airy Scandinavian design and the horrendous Law of Jante, saying you should never be better than the rest.

But seriously, just think about it, all the people here that right at this moment are pouring their souls into choosing the perfect wine to accompany the perfect meal, wearing the perfect garment in their perfect living room, just because they like it. That does not sound like people are buried under a pile of protestant, et all, beliefs, does it? Concerning perfume, there just HAS to be something else!

And I think the answer is very very simple. Here, there is no tradition making perfumes and most raw materials used in perfumery are not available naturally here here, so all those references are missing. The perfume supply in the shops is extremely limited (if you don't live in one of the biggest cities) and there is no tradition giving out samples for free. Taking all this into account it's not strange that most people just haven't come across a scent they've seriously fallen for. The rabbit holes in Sweden are sparse and far apart.

But now, Sweden is also a country of nerds. It's considered a good thing to be serious about your hobbies, excel at quizzes and just do a good job in general. I believe that with just the tiniest nudge people wouldn't have any problems tumbling all the way to the bottom of the before mentioned rabbit holes - and I believe they are just as deep as anywhere else.

And in order for that to happen I have created a new web site where I introduce some of my favourite fragrances and explain what I find so great about them. Coincidentally, these scents are also offered for sale, at competitive prices, in different, usable, sizes.

But I want more. Perfumeland, with its beautiful inhabitants, is a glorious place. I want to facilitate for everyone to get to know it. Therefore I'll move this blog over to the new site, and I want to feature as many other perfume bloggers as I possibly can on my new blog roll. So, if you want to be on it but aren't, please, tell me!

Also, I'll continue to do this blog in English, even though the rest of the site is in Swedish. And, even though you don't speak Swedish, don't let the language scare you. Seen one web shop, seen them all. The names of the perfumes and companies are the same. And although I'm starting out with only support for payments within Sweden ("I had to start somewhere so I started here", as Jarvis Cocker of Pulp used to sing), I'm all for international business. Just pop me a mail and we'll talk about it.

So, as this will be the last real blog post here in a while, I want to thank EVERYONE who has read this blog from the bottom for my heart! I got very surprised when I first realised anyone was reading it and I still get just as deliriously happy whenever I see one of your lovely comments! I'd love if you'll update your bookmarks and subscriptions to the new site (yes, you can link directly into the blog and never have to see the shopping part!) and stay with me and see what the future brings. Love, thanks and big hugs to you al!

And finally, the url to the new site:  (I'll be grateful forever and ever if you share!!!)

And for only the blog:

Hope to see you there :)


  1. Sounds great! I'm with you...

  2. I actually had someone come out a couple weeks ago to give a bid for a checkerboard kitchen classic!
    honey onyx